Omnicom currently carries a Zacks Rank #3 (Hold). Over the past year, Omnicom’s shares have gained 42.5%, underperforming the 56.1% growth of the industry it belongs to, but outperforming the 33.1% growth of the Zacks S&P 500 composite. The new agency unit will start operations from January 2022, and will have cross-divisional responsibility for Mercedes-Benz’s business units in more than 40 markets globally. Recently, Mercedes-Benz has fused its communication and marketing departments, and is consolidating its global marketing communication scope with Omnicom’s Team X.
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The acquisition is aimed at placing antoni in a pivotal role in Omnicom’s partnership with Mercedes-Benz to develop Team X, a tailormade and data-driven global agency solution with expertise across the full range of Mercedes' Communications and Marketing activities. Buyout Will Support Omnicom-Mercedes Partnership Both will retain their current roles post the acquisition. Currently employing more than 170 professionals, antoni is considered one of Europe’s most creative and innovative advertising agencies.Īntoni was founded in 2015 by Tonio Kröger, managing director and CEO, and André Kemper, managing director and chief creative officer. The transaction, which is subject to customary closing conditions, is anticipated to be completed in the first quarter of 2022.įounded in 2015 exclusively for Mercedes-Benz, antoni now has expanded its services to brands such as, Vodafone, Kärcher and Katjes. OMC, on Monday, announced that it will acquire Berlin-based advertising agency, antoni, for an undisclosed amount.
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